Versace is one of the icons of the Italian luxury fashion industry.Founded in 1978 by Gianni Versace, the brand is now led by Donatella Versace, Vice President and Artistic Director, who has steered the brand into the 21st century. The house designs, manufactures, distributes and retails fashion and lifestyle products across couture, ready to wear, accessories, jewellery, watches, eyewear, fragrance and home furnishing.
Our close relationship with the house is a long-standing one based on shared values and deep mutual respect. We act on behalf of the house in the UK market to craft messaging and to ensure Donatella’s vision is effectively communicated to the customer of today and tomorrow.
Versace has never been more relevant thanks to a deep understanding of the customer, their demands and their desires. This shared insight has underpinned our strategy, re-defining Versace as the pin-up brand for strong, powerful women in the 21st century.
Strategic profiling has sealed Donatella’s reputation as the ultimate powerful feminist icon – we have navigated landmark profiles across print and digital media, achieved over 64 covers since working together and executed successful appearances and partnerships culminating in scooping numerous high profile awards for Donatella including Designer of the Year at both the Harpers and Glamour Awards in 2016 and Outstanding Contribution at the Elle Style Awards in 2017. Donatella was also secured as the first ever designer to be guest editor of Sunday Times Style.
“Our close relationship with the house is a long-standing one based on shared values and deep mutual respect”
Versus is the young, rebellious child of Versace and has found a natural home in London. The show has become dominating force on the London Fashion Week schedule, managed and executed seamlessly by our London team.
2018 marks the 40th anniversary for the house. We continue to work hand in hand with the team to deliver continued innovation and creativity to ensure its place as one of the all-time iconic brands.