Regent Street is a globally iconic London retail destination. The street welcomes over 7.5 million tourists a year, employs over 20,000 people and it’s 1.5million square foot of retail space is home to a unique set of international brands and department stores and some of the city’s most well-known restaurants.
How does a street communicate quality, heritage, style and success? How do you continue to innovate, deliver the very best customer experience and build on existing customer loyalty?
We have been challenged by Regent Street to deliver continued innovation for the destination though a dynamic programme of events and experiences and have been working in partnership since the beginning
Working together with Regent Street, we have developed a number of ‘firsts’ – the first Snapchat filter during Summer Streets 2016, the first influencer take-over of Regent Street social channels and the first use of Facebook live to stream the now highly anticipated Speaker Series, part of the annual Fashion and Design Month. Each has resulted in unprecedented engagement and strengthened connection with the Regent Street core audience – over 20 hours of Snapchat filter use, 60% engagement rate on Instagram stories during takeovers and the recruitment of leading figures from the worlds of fashion and design, strengthening the Speaker Series and driving a new audience for the event.
The Regent Street Christmas Lights 2016 campaign proved the most successful to date. The switch on was the number 1 UK trending topic on Facebook, footage was watched by over 9 million people and the print coverage reached an audience in excess of 6 million.
We continue to work in partnership with the Crown Estate to build on our shared success and ensure continued growth for the globally recognisable destination. Visit www.regentstreetonline.com →
“We’ve developed a number of ‘firsts’ — the first Snapchat filter, the first influencer take-over and the first use of Facebook live”