The Communications Store devised and executed the launch strategy for Charlotte Tilbury, the most successful independent beauty brand launch, ever. Charlotte Tilbury, one of the most influential make-up artists of a generation, has become a global beauty phenomenon powered by her singular belief that make up gives you instant confidence – ‘give a girl the right make up and she can conquer the world.’ This belief, coupled with our insight, network and expertise, has created a new brand powerhouse, available globally and highly respected by industry and consumer alike.
Make up has the special power of being transformative and our campaign unlocked Charlotte’s powerful knowledge.
Our launch campaign reached a total of over 2 million consumers and generated over £5million worth of earned editorial coverage.
Over 200 people queued outside the doors of exclusive launch partner Selfridges while a dedicated brand feature also earned Charlotte a front cover of Sunday Times Style.
The brand continues to grow at pace, with launches with wholesale partners nationally, influencer adoption and continued substantial coverage all driven by The Communications Store.
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