SPECIAL PROJECTS - SWAROVSKI

Event:
Swarovski Fashion Rocks, Monte Carlo 2005

Campaign Objective:
To partner in an international fashion event that positioned Swarovski alongside all of the leading names in fashion and to own the name "Swarovski Fashion Rocks" for commercial purposes.

SPECIAL PROJECTS - SWAROVSKI

Strategy:
Representing Swarovski, The Communications Store worked with Talk PR and The Princes Trust on all aspects of the international communications campaign for this event. This included working with external creative partners to create photographic support material (Liberty Ross photographed by Nick Knight), coordinating all international media attending the event together with Swarovski and measuring results achieved.

Results:
Media value for this project is immeasurable as the television programme of the event continues to broadcast worldwide. Extensive print media coverage was achieved globally.