SPECIAL PROJECTS - SWAROVSKI
Strategy:
Representing Swarovski, The Communications Store worked with Talk PR and The Princes Trust on all aspects of the international communications campaign for this event. This included working with external creative partners to create photographic support material (Liberty Ross photographed by Nick Knight), coordinating all international media attending the event together with Swarovski and measuring results achieved.
Results:
Media value for this project is immeasurable as the television programme of the event continues to broadcast worldwide. Extensive print media coverage was achieved globally.