Image Credits © David Benett, Michael Scates & Michael Scates.
To organise InStyle Magazine's 5th birthday party celebration in central London in June 2006. The objective was to raise awareness of the publication in the UK and to strengthen the publication's relationships with key advertisers and clients.
Strategy:
The Communications Store was responsible for organising all logistics for the event (date, time, venue, theme, production, branding, exhibition, guest list) as well as managing the guest list and all press pre and post event.
Results:
A substantial amount of equivalent advertising value was obtained through editorial. Feedback was also very positive from both client and guests.
SPECIAL PROJECTS - In Style, IPC Media
Campaign Objective:To organise InStyle Magazine's 5th birthday party celebration in central London in June 2006. The objective was to raise awareness of the publication in the UK and to strengthen the publication's relationships with key advertisers and clients.
Strategy:
The Communications Store was responsible for organising all logistics for the event (date, time, venue, theme, production, branding, exhibition, guest list) as well as managing the guest list and all press pre and post event.
Results:
A substantial amount of equivalent advertising value was obtained through editorial. Feedback was also very positive from both client and guests.